Business Link today urged businesses concerned about the credit crunch, or just wanting to grow, to consider whether they are making best use of the web.
Hina Joshi, Business Link adviser, says: "During the credit crunch, businesses should be looking at different ways to reach new customers and increase their profits. A website, for most businesses, is a simple and cost effective marketing tool to raise their profile and give their clients access to all the information they need to convert interest into a decision to purchase.
However around half a million UK businesses still have no online presence and many that do have sites could make them a lot more effective by following a few simple actions."
Business Link advises businesses thinking about building a website to:
- check what type of website competitors have
- discuss current and future IT needs with an IT adviser
- take advice from a range of website development agencies
- access the Business Link website
