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Website marketing guide
for small businesses and start-ups
Content of this guide
- How to get your website started
- How to create your website
- Website analysis
- Promoting your website in search engines
- How to get links to your website
- Optimising the performance of your website
- Pay-per-click advertising
- Other online advertising
- Affiliate marketing - what is it and how to use it
- How to use your website to generate marketing data
- Email marketing
- Useful website marketing resources
Useful website marketing resources
Small business website promotion can be cheap and you can do it on your own if you have a limited budget. All the above tips will take time to do but the rewards in terms of increased website visitors and then eventual sales should make the time spent worthwhile.
Listed below are some resources that provide more detailed information about promoting your website.
Marketing your website
How to make your website Google friendly
Keeping track of your website on Google
Information about optimising your website for search engines
Learn about Google Adwords pay-per-click advertising
Learn about search engine optimisation
Search engine optimisation training course
website design
Learn about web standards and guidelines
Design and create your own website
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