Shoestring online marketing guide
for small businesses and start-ups

Harness the power of your customers

A satisfied customer can be one of your most valuable assets. People interact and share experiences online, and if you can find customers who are willing to share a positive experience they had with your business, then you have acquired one of the best marketing tools—completely free of charge.

The first step, of course, is to encourage engagement by providing great service. When you do receive positive feedback, use those comments in a way that benefits your business. Post customer testimonials on your website, and ask clients to write reviews about you on Google. Set up accounts with sites like Qype, Tipped, Yelp, and TouchLocal, which allow users to review and recommend local businesses. Positive reviews on these platforms will both bolster your reputation and increase the searchability of your business.

Remember also that you need customers to be able to easily find your business online after reading a review. By creating a free account with Google Places, a search for your business will yield a listing with your address, hours of operation, a map of your location, and storefront photos. Google Places also operates as a business review tool, providing yet another way for happy customers to rate your service and share your business with their friends.

Helpful links from this section

Qype, Tipped, Yelp, TouchLocal for London, BView, Rated People, Google Places

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