Shoestring online marketing guide
for small businesses and start-ups
Get a website
Since your website could be one of your first points of contact with the customer, it is important to develop a site that is striking and memorable, as well as authoritative and credible.
To get started, you should acquire your own unique domain name. There are many sites that can help you with this process. Getting British Business Online is a good option, as it provides you with a free domain for one year, along with the tips and tools necessary to create an effective website. Square Space, Wordpress, Vistaprint, and Google Sites are also great and low-cost options for building and maintaining a website.
Think about what information you want on your site and the message you wish to convey to your visitors. As you create your website, consider: What makes your business unique? What do you offer that your competitors do not? Some elements that work well on a business site include an “About Us” section, a description of products and services, a customer contact form, information about your trade organisation affiliations and achievements, and a map to show your location.
Once you have posted content, you can think more about the appearance of your page. Test different landing page designs and track which format yields more traffic. Ask for friends’ opinions. An appealing, well-organised page improves user experience while driving more visitors to your site.
Remember that creating an effective website is a process. It doesn’t have to be perfect at first, as you can improve the site over time. The important thing is not to be complex, but rather informative and clear.
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