Shoestring online marketing guide
for small businesses and start-ups
Blog to bolster your authority
By publishing industry-related blog posts, business owners can communicate expertise and personal style, while building and maintaining relationships with potential customers.
Though some shy away from this medium, writing blog posts is a skill accessible to anyone. Remember that it is not about being the most brilliant writer. It is instead about sharing advice and demonstrating your knowledge of the industry. Read what is being said in other similar blogs, and find out what your customers are talking about. What are their business concerns? What questions do they have? Which current events do they care about? These topics are great starting points for your own posts.
In addition to promoting discussion with your clients and driving traffic to your site, blogging can help to bring fresh content and new links to your site—two qualities that Google considers in evaluating your site. Ultimately, then, blogging increases the likelihood that your current clients will trust you, and that potential clients will find you.
Publishing directly onto your site is a great way to attract visitors to your page. But, if you would prefer to link to an external blog platform, Tumblr, Wordpress, and Blogger are good options with useful templates.
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