Buy-to-let landlords prefer rental giants Rightmove and Zoopla to smaller, free websites

Despite the multitude of smaller websites catering to particular areas or offering to list properties for free, a new Simply Business poll shows that landlords prefer bigger sites like Rightmove and Zoopla.

48% of landlords only use big property sites

A new poll by Simply Business has found that almost half of landlords don’t even consider using free websites or small, local ones, and only a quarter use a mixture of both small and large sites.

Many free website such as Gumtree and craigslist aren’t specifically for properties, which waters down the potential pool of people looking for a place to rent, while SpareRoom tends only to appeal to sharers.

Similarly, smaller, local sites can cater to areas as constrained as one London borough. While this might appeal to certain tenants, bigger sites allow landlords to cast a wider net.

How to list properties on Rightmove and Zoopla

If, having read this, you’ve decided to move from free sites to Rightmove or Zoopla, you might find things a little more difficult than you imagined.

Firstly, you’ll need to use a letting agent, as only they are permitted to create property listings on these sites. This makes advertising on them even more expensive, as you will have to pay the letting agent’s fees, which may or may not include a surcharge for listings on property websites.

Bigger sites tend to be bigger influencers

Perhaps unsurprisingly, then, Rightmove and Zoopa are some of the biggest social influencers in the property sphere.

As of today, Rightmove is in first place on the Simply Business #Property100, while Zoopla is in position three, making them the two highest rental search websites on the list.

Whether or not you decide to list a property through them, they may be worth following for industry news - along with the other sites on our leaderboard.


Is letting a property getting too expensive? Let us know in the comments

Get set with tailored landlord cover

Over 100,000 UK landlord policies, a 9/10 customer rating and claims handled by an award-winning team. Looking to switch or start a new policy? Run a quick landlord insurance quote today.

Start your quote