East London coffee shop becomes 'first to accept Apple Pay'

A small, independent coffee shop has become the first UK retailer to accept Apple Pay.

Shoreditch Grind, located on the Old Street Roundabout in East London, began processing payments made through the tech giant’s new service at 7am on 14 July, the morning of launch.

The coffee shop, which is situated a stone’s throw from the heart of London’s tech community, said they were “offering their start-up neighbours the chance to be part of Apple history and step into the future with a great cup of coffee.”

Apple Pay allows consumers to pay for transactions up to the value of £20 by tapping their iPhone or Apple Watch on a reader at the till.

The system, which is similar to contactless card payments, uses a technology called near field communication (NFC), which allows devices to communicate within a range of around 10cm.

Apple have said that they want the service to replace consumers’ wallets, with quicker and more secure transactions.

It is thought that around 250,000 businesses across the UK will soon accept Apple Pay, with the total maximum transaction value rising to £30 in September.

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