A third of new UK businesses will begin as pop-ups.
This is according to research from EE, which found that 11.6 million people plan to start a new business in the next two years.
Of these, some 29 per cent will begin as pop-ups, the research suggests.
According to the figures, 57 per cent of respondents believe that a pop-up is a good way to begin a life in business.
However, the survey suggests that challenges still remain, primary amongst which is a concern that business owners will not be able to find the right premises for their pop-up.
Amongst planned ventures, though, food remains the most popular type at 30 per cent.
According to the CEBR, some 23,400 people work in nearly 10,000 pop-ups across Britain.