We spoke to Lorraine Horswell to learn a little more about her and Colour Junkie…
We’ve now reached billboard winner number seven and this month we’ve got an arty victor, Lorraine Horswell of Colour Junkie – a Bristol-based face painting business. Keen to learn a little more about her and Colour Junkie, we caught up with her for a chat.
What was the motivation for starting your business?
The motivation for starting my business arose out of my passion for art, and discovering face painting gave me an entrepreneurial outlet for it.
How do you promote your business?
Most people find me via word of mouth! Although my Facebook business page gives me some customers, as does my business card. People will often pick this up at parties or other events.
How important a role do you feel small businesses like yours play in your local community?
Small businesses are very important to the local economy. As we’re often up against bigger companies we tend to invest heavily in providing the very best product/services we can, because we have to work that little bit harder to get the upper hand. I’m constantly studying, practicing, and keeping up to speed with the latest products and techniques, and I think this dedication is common across the small business community. This can only be a good thing for the areas we’re based in.
Why do you think Bristol is a good place to run a small business?
For my business in particular it helps that Bristol is rich in art culture. ‘Where’s The Wall’ run street art tours here - it’s ranked #2 (out of 130) top things to do in Bristol - and it draws crowds from all over the world, which is great news for Bristol-based art businesses.
What is the most difficult part of running a face painting business?
Although I’d love to attend every one occasionally I have to turn down charity events. I do give time and materials to help raise funds for local families, and I do that with a great deal of commitment, but I often have many more requests than would be financially viable to do.
What are your plans for your business over the next five years?
My plans for the next five years are to run training workshops as part of my day-to-day work. At the moment I’m also a home care assistant, but I would love to make art my full time job.
Do you have any advice for those considering starting a business like yours?
My advice to anyone starting out in self-employment would be to invest in yourself first and foremost. Take classes, gain qualifications, and never settle for how good you are now, as there is always room for improvement. If you are busy becoming the best you can be, you won’t have time to be intimidated by your competition.
Why did you enter the competition?
I entered the competition because I thought it was a wonderful prize! I had no expectation of actually winning. If I’m completely honest I’ve never won anything before!
How will this billboard help you business?
The billboard will help my business purely because so many local people will see it – I’m excited to see the results!