With our #SimplyVent winners picking up their prizes we’re getting to know them all a little better.
Remember the Bieber-bashing business owner from our #SimplyVent winners? Well he’s now received his billboard prize, Amber Gupta’s company Infomedia Digital now advertising near his offices in Woking. You can find a grainy pic of it here, caught by one of our team straight after it was put up (sadly, our photographer couldn’t make the trip!).
Funded by Simply Business and built by SignKick it’s the first billboard we’ve put together, and already it’s starting to reap results for Amber and Infomedia. Last week the Woking Advertiser picked up the news and Amber appeared in the local press, Infomedia receiving some free PR coverage off the back of his billboard campaign.
We’re all about championing the nation’s small businesses so we thought we’d put him in the spotlight too. Read on to find out a bit more about Amber, Infomedia and his plans for the future…
When did you first start your business?
I started my business in 2009.
What was the motivation for starting your business?
Mainly two key things - passion and challenge.
Initially, I was trained as an engineer. I even went so far as to study for Masters in engineering and spent some time in the area of technology and research, but I only found my real passion - marketing - when I was given the responsibility to sell an idea to stakeholders.
I found it fascinating that the way a core message is communicated makes all the difference. And that has been my passion ever since. Marketing is a constant challenge because it’s always a creative work, which you need to with couple brand insight to bring out the key essence of a business.
How do you promote your business?
We do online promotions such as social media advertising, video marketing, search engine marketing, banner ads etc.
Outside of online marketing we’ve done tradeshows and magazine advertisements. I personally love networking events and try to take time out to have conversations with my fellow business owners as often as possible. Every time I find it very rewarding.
How important a role do you feel small businesses like yours play in your local community?
I think small businesses are key to the country’s economy. I see enthusiasm in almost all the small business owners I meet, every single one interested in the well-being of their clients and driven by a desire to make a real difference in their local community.
Why do you think Woking is a good town to run a small business in?
Recently, I’ve been talking to the Economic Development Manager at Woking Borough Council. He told me about their previous initiatives and shared their plans for future, which intend to focus heavily on helping and supporting small businesses in the area. This excites me, and makes me confident that Woking’s business community will continue to grow, making it an even better place to start any venture.
In my opinion its location is key. Besides being in one of the most affluent counties, it’s very well connected with big towns and cities such as London and Reading.
What’s the most difficult part of running an internet marketing agency?
The web is changing very rapidly and with that the behaviour of consumers. This change is then reflected in their buying behaviour, interaction, consumption of information etc. The challenge for us is to keep up to date with new technologies and new behaviour. Though the core marketing ideas don’t change what changes very often is the way they’re communicated across different platforms to make them relevant and interesting to the audience.
For example, the way we’d talk about a brand on Facebook is not going to be the same as on Twitter or LinkedIn. If we’re creating a video for Facebook’s platform it’ll be very different compared to an article for LinkedIn. Our challenge is to deliver the key marketing message most effectively depending on where and how we’re sharing them. And this principle applies to not only social media but also all areas of marketing communication.
What are your plans for your business over the next five years?
To grow significantly. We’re looking to work with more blue-chip companies and to recruit more skills in-house to support the growth of the business.
Recently, we’ve been speaking to a number of international brands. There is opportunity to expand our services to brands outside of the UK, and this is a very exciting prospect for the business.
Do you have any advice for those considering starting a business like yours?
Be aware that it’s a very competitive industry. I’d advise anyone starting out to spend a good amount of time differentiating themselves from other brands and services from the beginning, and then be bold to follow through with this distinction.
Why did you enter the #SimplyVent competition?
Because I love cupcakes! It was an irresistible bribe to take part in the video. On a serious note I think Simply Business has committed to a great initiative to promote small businesses, and I was delighted to be part of it. I’m ecstatic that I am one of the lucky winners.
How will this billboard help your business?
This will be an incredible opportunity to reach out to a lot more businesses in the area. We’ve never done billboards before, so it’s very exciting for us. We love to experiment with new ideas.
For the billboard ad we’ve done something unique. We’ve taken our proven online strategies and implemented them on a billboard. We’re eager to find out how this strategy works during the next four weeks!