Ask Labour's Chuka Umunna your Small Business Saturday questions

Politicians and business groups are launching a new initiative encouraging the UK to support small businesses.

Small Business Saturday, set to be held this year on 7 December, aims to get UK consumers to ‘shop local’, while encouraging support for UK small businesses both on Small Business Saturday and beyond.

The event takes its cues from the American Small Business Saturday, which has become one of the key shopping dates of the year for US small retailers. Last year the event drove $5.5 billion (£3.5 billion) in sales for these businesses.

The UK event is the brainchild of Labour’s shadow business secretary Chuka Umunna, and Small Business Saturday is also supported by Prime Minister David Cameron. In an article for the Telegraph Mr Umunna said: “Small businesses give consumers greater choice and contribute to the unique character of every area.

“And yet, as a nation, we do not celebrate nearly enough what small businesses do. We have got to change this and, in so doing, I believe we can learn from our friends across the Atlantic.

“We have brought together a grass-roots movement of organisations including the Federation of Small Businesses and Association of Convenience Stores, which represent hundreds of thousands of small businesses, to make [Small Business Saturday] a reality here.”

At midday on 1 October Simply Business CEO Jason Stockwood will be participating in a Small Business Saturday Google Hangout with Labour’s Chuka Umunna, representatives from O2, Aldermore Bank, and more, discussing the reasons why Small Business Saturday is needed here and how it can help the UK’s small firms. Click here to attend the Google+ event, and tweet your questions using the hashtag #SmallBizSatUK.