Using email marketing to connect with customers

Over the past few years social media has been getting a lot of attention; often at the expense of email marketing. Whilst we’re massive proponents of the power of social media for small businesses we felt it was time to redress the balance and give email marketing a little of the limelight.

Why? Check out these stats:

“Did you know that email has nearly three times as many user accounts as Facebook and Twitter combined? That’s a whopping 2.9 billion. In fact, if you imagine a full cup of rice is the number of emails sent every day, then by comparison, all the daily posts on Facebook would make a miserable 10 grains—barely enough to pick up with a chopstick. And all the tweets sent every day would be a measly 4 grains. In fact, Facebook and Twitter combined make up just 0.2% of the number of emails sent each day. Not including spam.”
- KissMetrics

Email marketing is one of the most powerful and personal ways to connect with your customers, and when it’s done well can generate a fantastic return on investment. However, it can be tricky to know where to start. To help, we’ve pulled together a resource which tells you exactly what you need to know to get your own email marketing campaigns up and running:

Click image to open interactive version (via Simply Business).

Follow this step by step guide covering everything from setting your objectives, crafting your emails, measuring response, legalities and much more. How to use the guide:

  1. Click here
  2. Move through each of the questions – if you answer ‘no’ to any of them, simply click on the links to view the resources (they will open in a new tab).
  3. Work your way through the flowchart completing each step and before you know it you’ll be well on your way to email mastery. 


We’d love to hear from you if you launch your own email marketing campaigns using this guide; plus if you’ve any feedback on the guide or email marketing resources you’d recommend – do let us know via the comments.

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