The Guide to Business Blogging

  • By Hannah Smith
  • 18 October 2012

Blog can be a great solution for a small business, which is looking for ways to develop interesting digital content and increase its online presence.

Business owners are emphatically told to blog or go bust and whilst the benefits of business blogging are clear – increased traffic, increased engagement, increased enquiries and so on – nevertheless many small businesses struggle to get their content noticed online and having failed to see a tangible benefit, give up.

Well, help is at hand. We’ve created a guide to help you make a success of your small business blog.


Click image to view the image (via Simplybusiness.co.uk).

 

Via this guide we take you through establishing the right goals for your blog; developing your tone of voice; coming up with ideas for posts; building your audience and much more.

How to use the guide:
1) Click here
2) Move through each of the questions – if you answer ‘no’ to any of them, simply click through the links to view further resources which will open in a new tab
3) Work your way through the flowchart completing each step and before you know it you’ll be all set to make a success of your blog

If you’ve any feedback on the guide or any further business blogging resources you’d recommend – do let us know via the comments.
 

 

Read more about: Marketing your business , Online