A blog can be a great solution for a small business, especially if you’re looking to shout about your products or brand online.
Business owners are emphatically told to blog or go bust and whilst the benefits of business blogging are clear – increased traffic, increased engagement, increased enquiries and so on – nevertheless many small businesses struggle to get their content noticed online and having failed to see a tangible benefit, give up.
Well, help is at hand. We’ve created a guide to help you make a success of your small business blog.
Via this guide we take you through establishing the right goals for your blog; developing your tone of voice; coming up with ideas for posts; building your audience and much more.
How to use the guide:
Move through each of the questions – if you answer ‘no’ to any of them, simply click through the links to view further resources which will open in a new tab
Work your way through the flowchart completing each step and before you know it you’ll be all set to make a success of your blog
If you’ve any feedback on the guide or any further business blogging resources you’d recommend – do let us know via the comments.
Click image to open interactive version (via Simply Business).