Having an online presence for your business is increasingly important; whether you plan to use your website to sell online, generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.
“I can’t update my website myself – every little change I want to make costs me!”
It’s a familiar cry of frustration from small business owners, and the result of which is that many find themselves with a website that’s displaying out of date information and no fresh content as the costs are just too high to justify.
1. You can update your site all by yourself
If you can use Microsoft Word you can use WordPress.
You don’t need to be a developer in order to update your site – there’s no need to learn HTML, or use Dreamweaver or similar. There’s no need to pay someone else to update your website for you – you can just jump right in and update it yourself.
2. You can build your own site
Yes, really. Even if you’re not a developer.
However, if you don’t want to do this bit all by yourself there are many developers out there who will set up your site for you.
3. The software is free
Clearly cost isn’t the only factor to consider, but the fact that the software is free certainly doesn’t hurt, right?
4. One-click Installation
Many hosting providers offer one-click-installation, making it really easy to get started.
5. It’s a great blogging platform
WordPress isn’t just for blogging; but with more and more businesses starting up their own blogs, having this functionality baked-in is great.
6. You can change your site design quickly
With WordPress you can switch or alter your theme without changing the informational content of your site – this means you can refresh your site design quickly and easily.
7. It’s easy to customise
Plugins can extend WordPress to do almost anything – want an ecommerce store? There’s plugins for that. Want to install Google Analytics? There’s a plugin for that. Want to run a poll? You get the picture.
8. Amazing support community
If you do have problems at any point there’s an amazing online community out there to help you.
9. WordPress is made to do SEO well
What’s SEO? SEO stands for search engine optimisation. Essentially we’re talking about search engine visibility here – if you want to get visitors to your site via search (and who doesn’t) you’ll need to make sure that the search engines can easily find and index your content. WordPress does this pretty well straight out of the box; plus there are plugins like Yoast’s WordPress SEO to enhance this further.
10. Easy Maintenance with one-click Updates
It’s quick and easy to upgrade and update WordPress in just one click so there’s no need to pay a developer to maintain your site.