This week Google launched its flagship tablet product, the Nexus 7.
Pitched as an alternative to the iPad and the Kindle Fire, the Nexus is Google’s first major foray into tablet technology.
But the Nexus isn’t just a plaything. With a low price point and the latest version of Android, Google’s new product is a potential boon for business. Here are seven reasons why the Nexus could be right for you.
1. It's cheap
With an entry-level price point of £159, the Google Nexus 7 is a comparatively affordable alternative to the iPad. It is also more than £100 cheaper than the entry-level Samsung Galaxy Tab – its most significant Android competitor. Pre-orders also come with a £15 voucher for the Google Play Store, offsetting some of the cost of your initial app purchases.
2. It's relatively powerful
The Nexus 7 boasts a quad-core processor and 1 GB of RAM. It also comes with either 8 or 16 GB of internal storage, depending on which price point you opt for. While the storage space compares relatively unfavourably with the iPad’s 16, 32, or 64 GB options, it should be sufficient for most business applications.
3. It runs the latest version of Android
The Nexus 7 comes with the latest version of Google’s Android operating system, known as Jelly Bean. This means that the tablet is capable of running a larger set of apps than its Android competitors – and that users benefit from the latest advances in Android technology.
4. It's fully Google integrated
Google integration is one of the Nexus 7’s main selling points. The tablet puts services like Gmail and Google Maps within easy reach – an increasingly important benefit as business users turn further towards cloud solutions. Crucially, the tablet also comes with Google’s popular Chrome browser ready installed.
5. It's built for videoconferencing
With its front-facing camera, built-in microphone, and easy Google+ integration, the Nexus 7 is a good option for those who want to keep in contact via videoconferencing. This makes communicating on the go relatively easy, and provides an alternative to Apple’s popular Facetime application.
6. It's portable
With its 7 inch screen, the Nexus 7 is relatively portable. It is significantly smaller than many of its competitors, including the larger versions of the Samsung Galaxy Tab. Its small frame may, however, put off those who want to use the device for tasks like watching films.
7. It can 'talk' to other devices
Finally, the Nexus 7 is capable of communicating easily with other devices, using technology called Near Field Communication (NFC). This will also allow Nexus users to pay for products in shops by simply placing their tablet near a contact-less payment tool.
Google is currently taking pre-orders for the Nexus 7. Deliveries are expected within two to three weeks.