Last month Facebook launched a package of measures that it hopes will help small businesses make the most of its platform.
The Facebook Small Business Boost is being pitched as an attempt by the social network to give small firms a leg up. In reality, of course, it is more likely to be an attempt to encourage more businesses to use the platform as a marketing channel – but, regardless of intentions, the scheme offers a few interesting titbits for small firms looking to give their marketing efforts a helping hand.
The foundation of the Business Boost scheme is a free £20 voucher for Facebook advertising. This is available to businesses with at least 50 Facebook fans. Facebook want you to increase your fanbase on the platform, and they are therefore offering a further £60 in free advertising if you add 100 more fans over the course of the scheme.
How do I sign up?
You can sign up for Facebook Business Boost via the Facebook Marketing Page. The Business Boost scheme is run as a Facebook App, and you will need to authorise it through your account.
You should also understand that there are several criteria that you must be able to fulfil in order to participate in the scheme. The most important of these is that you must have an existing Facebook Page for your local small business. That Page must have at least 50 fans – and, crucially, it must relate to a business based in England.
What else is Facebook offering?
Free advertising is just one part of Facebook’s ‘support’ for small business. Much of the rest can also be found on their Marketing Page. You might like, for example, to participate in one of the company’s ‘live learning events’. These regular webinars offer live help on a range of topics relating to small business marketing on Facebook. Upcoming events focus on issues including connecting with customers and using promoted posts. Previous webinars are also archived for future use.
You can access Facebook’s small business marketing support through the Facebook Marketing Page.