Leos make the lion's share of mistakes

What’s in a name? Well, if that name is Leo or Brenda, it turns out it could help determine your propensity for business mistakes.

New research from Simply Business has found that Leos and Brendas are the country’s most accident-prone entrepreneurs. Some 7.7 per cent of Leos holding business insurance policies made a claim last year – almost five times the national average.

Meanwhile Norman has finally been proved to be a byword for caution, with entrepreneurs of this name the least likely to claim on their insurance.

Men’s names account for 80 per cent of the top 10 most careless appellations. Theft, injury and accidental damage were the most common claims, but more dramatic events including earthquakes and amputations also made appearances.

The Simply Business research also found that Scottish business owners are most likely to make a claim. Meanwhile London ranks as the riskiest city, followed by Bradford and Kirkaldy.

There are also significant discrepancies in claim rates between professions. Reassuringly enough masseurs are the ‘safest’ entrepreneurs but, perhaps surprisingly, ice cream parlours, sweet shops, and launderettes all rank amongst the top 10 businesses most likely to make a claim. And the riskiest business of all? Mobile phone retailing, with a claim rate more than seven times higher than the national average.

Jason Stockwood, CEO of Simply Business, commented: “We conducted this research to investigate any correlations that might exist between people, places and professions in insurance claims behaviour. While we wouldn’t generalise this to all business owners, the results do seem to suggest that certain names can have less luck than others, even if it’s through no fault of their own.

“We discovered some interesting businesses with exceptionally low claims data, such as masseurs, florists and jewellers, suggesting these businesses are particularly adept at safeguarding themselves. Any of these trades run by people with our ‘safest’ names such as Norman and Frances might well offer the winning formula for the UK’s safest business ventures.”

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