Simply Business Advent Calendar Tip 1 - Don't give up on marketing

Christmas is nearly upon us. In honour of the festive season we have put together our very own Simply Business advent calendar. Each day we will be offering a new business tip - so keep checking back!

Tip 1 - Don’t give up on marketing

In the current economic climate, with businesses trying their hardest to cut costs, it is all to easy to give up on marketing. But this is often a false economy.

While it is sensible to look at ways you can reduce your outgoings, you should remember that it is your marketing activities that are the drivers of new business. Instead of abandoning marketing in favour of short-term cash savings, consider ways that you can make your existing marketing budget go further – for example by targeting your campaigns more effectively.