23 February 2009
Information is one of the most powerful tools available to a business.
Regardless of the size of your business, it is vital that your knowledge
of your customers is as deep as possible. Without such knowledge you
cannot hope to effectively market your product. Similarly, you must have
a comprehensive understanding of your own offerings and sales methods.
Effective research can help you to identify aspects of these processes
that need refining, and provide clues as to how you can improve your