Who we are

Xbridge first revolutionised the Insurance and Finance industry with the offering of Decision Finance and now with Simply Business.
Simply Business helps Business Owners make informed buying decisions for Insurance and Finance Products. We are the only Online Insurance and Lending platform in the United Kingdom.
Our calculators and quote tools are free for your use, with instant results. The Simply Business website portal is a reliable source for unbiased advice, in-depth product evaluations and personalised recommendations.
How we work
- Playful: Simply Business staff work hard and play hard. It's the source of our pragmatic innovation that fuels up.
- Inquisitive: We continually analyse and evaluate our product offering - seeking to improve our delivery to you.
- Spirited: We employ only the brightest new professionals year on year. Our CEO Brad Liebmann personally interviews every new member of staff.
- Resourceful: We want your business and we seek to provide you with one single portal to compare, decide and buy business insurance and financial products. We can support you with the insurance and lending products you require. If you have any suggestions for future products, please call or mail us, we would love to hear from you.
- Knowledgeable: Qualified and experienced business insurance professionals.
- Faithful: Year on year we faithfully hunt down dependable big name brands to join Simply Business. This ensures that you will have the best tools at your fingertips to compare products - year on year.
- Alert: We have implemented a state-of-the-art system to ensure that when your policy is up for renewal, we have plenty of time to compare and buy the best insurance for your business.
- Bold: We boldly approach all our product suppliers to massively reduce the costs of our product offering. Our bold cost saving reductions is beneficial for your business.
- Dependable: It's a two way commitment. Our customer focus ensures we always offer the products, information and customer service you require.
What we do
"We spend our days, evenings, weekends finding reliable financial brands to join Simply Business - to give you the widest possible choice. We're the only people in the United Kingdom who let you compare, decide and buy finance and insurance for your business. We reduce the time it takes you to compare, decide and buy the finance and insurance products you need." Brad Liebmann CEO Simply Business