Simply Business History


Xbridge has invested for six years in people, software, and technology to help customers realise their business goals. Xbridge first revolutionised the Insurance and Finance industry with the offering of Decision Finance and now with Simply Business.
Our founder, Brad Liebmann started the company in 2000 by bringing together a smart group of people, some great ideas and a sound business plan. Offering insurance and lending products to owner-managed businesses online was a new concept in the UK in 2000. We are proud to be the Uk's leading Insurance and lending broker.
Each of the six years Xbridge has been in operation, there has been development in both our products and our company. We are very proud to be where we are today - and of our history.