Press Release
Business Success Beckons for Britain’s Metrosexual Men

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02 Mar 2012

  • 17 per cent annual increase in male run health and beauty businesses in the UK
  • 11 per cent rise in male make-up artists
  • Male beauticians have increased by 11 per cent

An increasing number of male entrepreneurs are breaking down gender barriers to start up traditionally female businesses, according to research by Simply Business, the UK’s largest business insurance provider. The findings suggest that British men are increasingly influenced by popular ‘metrosexual’ celebrities such as Russell Brand and Joey Essex from ‘TOWIE’.

The health and beauty sector recorded a significant 17 per cent rise in male start-up businesses in 2011. Of these, beauticians and make-up artists are the fastest growing professions amongst men, each demonstrating an annual increase of 11 per cent.

Based on over 250,000 quote requests received by Simply Business, the figures reveal that beauty is not the only stereotypical female industry men are exploring. Male entrepreneurs have also seen an opportunity in the lucrative cake baking market, with a 71 per cent increase in male cake makers in 2011 and a 370 per cent increase since 2008. Dress making has also attracted an increasingly masculine crowd with a nine per cent increase in male start-ups in 2011.

Other industries that have seen as rise in male entrepreneurs include:

Industry/ profession

 2010 – 2011 percentage increase

Cake makers






Health and Beauty


Dance instructors




Make-up artists




Dress makers


Jason Stockwood, CEO of Simply Business, commented:

“In today’s society, a fair balance between the sexes is well and truly the norm and this is increasingly reflected in business. Gender barriers are breaking down, and men are now more than welcome in professions that are traditionally dominated by women, and vice-versa. This blurring of conventional roles is likely to have been encouraged by the growing profile of ‘metrosexuals’ in the media, and is now reflected in the range of start-ups recorded across the UK.

“As the largest business insurance broker in the UK, Simply Business is passionate about encouraging aspiring entrepreneurs to follow their dreams. Our survey shows that men from all walks of life can start a business in their preferred skill or passion.”

About Simply Business

Simply Business is the UK’s largest business insurance broker.

Launched in 2005, Simply Business provides tailored insurance products and services to landlords and small to medium size businesses. Due to its extensive internal underwriting capability, Simply Business can cover over 1,000 different trade types and currently insures almost 200,000 customers across the UK. A Sunday Times Tech Track 100 company for the past four years and named in the 2011 Deloitte Technology Fast 500 EMEA, Simply Business is a profitable company, which has grown revenues from £4.2 million in 2006, to £16.1 million in 2010.

Simply Business' has a team of 150 insurance specialists based in offices in London and Northampton. The company also provides business insurance services to price comparison sites such as and

For further information, or to arrange an interview please contact:

For further information, please contact:
Sophie Howard or Elisabeth Middlemas
020 7009 3128/3116

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